Privacy Policy

This policy describes and sets out the essential details relating to your personal data relationship with Serenity Holistic Medical Clinic. This policy highlights the types of personal data collected when you use our site and how your personal data is used, shared and protected. It also explains the choices you have relating to your personally identifiable information and how you can contact us regarding your personal data.

Serenity Holistic Medical Clinic is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy policy and for the purpose you specifically requested.

From time to time we may offer new services which we will update in this policy accordingly and we will notify you prior to these changes.

Who Is Responsible For The Processing Of Your Personal Data?

This website is operated by Serenity Holistic Medical Clinic providing healthcare services.

You can contact us by email on or by telephone on +356 77770633. The Clinic  correspondence address is SERENITY Holistic Medical Clinic, 48B, Triq il-Ghajn c/w Triq il-Wasliet Swieqi, SWQ 3122, Malta.

You may also contact our Data Protection Officer on

What Personally Identifiable Information Do We Collect And When?

We ask you for certain personally identifiable information to provide you with the services you request. For example, when you request to receive communications, book an appointment, or interact with our sites. We will never share your information with a 3rd party without your explicit permission to provide you with access to that service. We may also collect sensitive personal data.

We may receive or ask you for multiple categories of data for which, in some cases, we require your unambiguous consent.

Should you be under the age of 16 years, a parent or a guardian must give consent on your behalf.

Data collected:

Contact details: including name and surname, email, telephone number and physical address

Personal details: including gender, date of birth and ID number

Medical data: Specific medical history

Other health data: General health conditions and allergies

Personal preferences: including your marketing and cookie preferences, IP addresses, referrer headers, data identifying your web browser and version, and web beacons and tags.

When interacting with our sites, data is automatically collected and shared with us by the technology platforms providing the experience. For example, your web browser or mobile device may share certain data with Serenity Holistic Medical Clinic as those devices interact with our sites. More information about these practices is included in the Cookies and Pixel Tags section below.

We may also ask you to complete surveys that we use for quality purposes.

Identification and Contact Information.

When you request services or make enquiries from us through this website’s chat function or other forms of communication, we ask you for identification and contact details such as your name, contact telephone number, email address, depending on the nature of your enquiry and the type of response required.

You may provide contact information if subscribing to newsletters or if you wish to be contacted with service reminders or other periodical informative correspondence.

Sensitive (e.g. Medical) Information.

When we provide our services to you at our premises, we would require from you other information, such as personal medical information and next-of-kin personal medical information. We do not collect such information through our website, therefore at the supply occasion of such data, further detailed privacy information depending on the instance will be supplied.

Medical information provided to any entity forming part of the group will be processed for the reason it would have been collected, as well as to comply will all relevant laws and regulations that that entity would be subject to.

Why And How We Use Your Personally Identifiable Information?

We process the personal data we collect from you in the following ways:

  1. To provide the features of the sites and services you request

When you use our site, we will use your data to provide the service you have selected. For example, if you request more information, we will use the contact details you give us to communicate with you.

  1. To protect our or others’ rights, property or safety

We may also use data about how you use our site to prevent or detect fraud, abuse, illegal uses and violations of our Terms of Use and to comply with court orders, governmental request or applicable law.

  1. For general research and analysis purposes

We use data about how our visitors use our site and services to understand customer behavior or preferences.

  1. Other purposes

We may also use your personal data in other ways and will provide specific notice prior to the time of collection and obtain your consent where necessary.

Tools To Manage The Data We Collect.

In many cases, your web browser or mobile device platform will provide additional tools to allow you to control when your device collects or shares particular categories of information. For example, your mobile device or web browser may offer tools to allow you to manage cookie usage or location sharing. We encourage you to familiarize yourself with and use the tools available on your devices.

Data Minimisation.

We aim to never collect or store any information that is not required for the delivery of the services to which you subscribe. Any information that we do collect is and will always be explicitly accounted for in this Privacy Policy.

We will take reasonable steps to destroy or de-identify personal information we hold if it is no longer needed for the purposes set out above or required for us to maintain a high level of care, in accordance with EU General Data Protection regulation (GDPR).

Sharing Of Personally Identifiable Information.

We may share your personal data with:

  • Company affiliates for the purposes outlined above
  • Third party service providers who, on behalf of Serenity Holistic Medical Clinic:
  • Manage and service our data
  • Distribute emails
  • Conduct research
  • Analyse our data
  • Administer certain services and features

We are not responsible for the privacy policies of the third-party service providers but do check from time to time that our partners and suppliers are compliant with local privacy and data protection law. Similarly, upon engagement of our third-party suppliers we ensure that they practice adequate data protection.

We may also transfer personal data we have about you if we sell or transfer all or a portion of our business or assets (including in the event of a reorganisation, spin-off, dissolution or liquidation).

Protection And Management Of Personally Identifiable Information.

The confidentiality of your personal information is of paramount concern to us and we comply with EU data protection law and all the applicable medical confidentiality guidelines issued by professional bodies such as the Malta Medical Council.

Your confidential medical information will be disclosed to the healthcare professionals, as justified by providing you the treatment or care. Additionally, such information might be disclosed to other entities, such as courts or medical professional bodies, only in the circumstance and following the communication modalities required under the Maltese law.

If you receive services from us and that service transfers to a new provider, we may share your personal and confidential medical information with the new provider, however you will be informed accordingly.

We invest appropriate resources to protect your personal information from loss, misuse, unauthorised access, modification or disclosure.

Encryption and security.

We use a variety of security measures, including authentication tools to maintain the safety of your personal data. Your personal data is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems. Appropriate, industry-standard, security measures are in place to protect your data (details are available upon request). This includes the encryption of all data held within our Electronic Medical Records and Hospital Information System and a secure physical firewall for the server.

Where is the data stored?

The personal data we collect or generate (process) will be stored in Malta. Your data is stored on site with a select amount being backed up in a secure data centre.

We will never sell your data, but we may share your data with data recipients for processing purposes only. We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries.

Some of the data recipients with whom Serenity Holistic Medical Clinic shares your personal data may be located in countries other than the country in which your personal data originally was collected i.e foreign insurance companies.

Nevertheless, when we transfer your personal data to recipients in other countries, we will ensure your data is protected as described in this Policy and in compliance with EU General Data Protection (GDPR) regulation.

Retention of your data.

We retain your personal data for as long as we hold legitimate interests to fulfil the purposes for which we collect it, unless otherwise required by law.

We will retain personal data related to general communications or enquiries received for up to one year after the communication’s scope if exhausted to safeguard our legitimate interests for tracking enquiries.

Medical information preferences may be retained for several years which cannot be broadly specified, as this will be relevant to the category of data provided and the legal obligations for which group companies may be exposed to.  This will be communicated to you within the privacy information during the initial communications related to the service.

Your rights related to your personal data.

The General Data Protection Regulation (GDPR) gives certain rights to data subjects regarding their personal data. Data subjects of Serenity Holistic Medical Clinic can take advantage their rights via:

  • Right of access– the right to be informed of, and to request access to the data we process about you. Serenity Holistic Medical Clinic will at latest provide all documentation within 1 month and will not charge a fee unless deemed manifestly unfounded or excessive.
  • Right to rectification– the right to request that we update / rectify your personal data if inaccurate.
  • Right to restriction– the right to request that we temporarily / permanently stop processing your personal data.
  • Right erasure– the right to request that we delete your personal data.
  • Right to object:
    • The right to object marketing using your personal data e.g. communication via email
    • The right, at any time, to object to us processing your personal data given your situation
  • Right to data portability– the right to request a copy of all personal data, in electronic format, we hold about you and the right to transmit this data to another party’s service.
  • Right to not be subjected to automated processing– the right to not be profiled where the decision would have a legal effect upon you.
  • The right to withdraw consent– Serenity Holistic Medical Clinic will endeavor to continue to provide the services however, by withdrawing your consent, the efficiency of these services may be affected.  In such a case, someone from the Hospital will contact you.

If you are a European resident and you have a concern about our use of your information, you can contact your local data protection regulator.

You can contact us to exercise your rights by sending an email to our Data Protection Officer at:

Cookies And Pixel Tags.

Serenity Holistic Medical Clinic receives and records information, which may include personal data, from your browser when you use our sites. We use a variety of methods, such as cookies and pixel tags to collect this information, which may include your:

  • IP-address
  • Unique cookie identifier, cookie information and information on whether your device has software to access certain features
  • Unique device identifier and device type
  • Domain, browser type and language
  • Operating system and system settings
  • Country and time zone
  • Previously visited websites
  • Information about your interaction with our sites such as click behavior, purchases and indicated preferences
  • Access times and referring URLs

Third parties may also collect information via sites through cookies, third party plug-ins and widgets. These third parties collect data directly from your web browser and the processing of this data is subject to their own privacy policies. More information on the identity of these third parties and their privacy policies is provided below.

We use cookies and pixel tags to track our customer’s usage of the sites. This enables us to provide services to our customers and improve their online experience. We also use cookies and pixel tags to obtain aggregate data about site traffic and site interaction, to identify trends and obtain statistics so that we can improve our sites.

There are generally three categories of cookies used on our sites:

  1. Strictly Necessary:These cookies are required for basic site functionality and are therefore always enabled. These include cookies that allow you to be remembered as you explore our sites within a single session or, if enabled, from session to session.
  2. Functionality: These cookies allow us to improve our sites’ functionality by tracking usage. In some cases, these cookies improve the speed with which we can process your request, allowing us to remember site preferences you have selected. De-selecting these cookies may result in poorly tailored recommendations and slow site performance.
  3. Performance: These cookies are used to measure how our website users navigate throughout our site, how long the users are on our site and what exactly are our website users looking at.
  4. Targeting and Advertising: Social media cookies offer the possibility to connect you to your social networks and share content from our sites through social media. Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within and beyond our sites. In some cases, these cookies involve the processing of your personal data. De-selecting these cookies may result in seeing advertising that is not as relevant to you or you not being able to link effectively with Facebook, or other social networks and/or not allowing you to share content on social media.

For a comprehensive and up-to-date summary of every third-party accessing your web browser, we recommend installing a web browser plugin built for this purpose. You can also choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You can do this through your browser settings on each browser and device that you use.

Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you may not have access to many features that make our sites more efficient and some of our services will not function properly.

Compliance With Regulators.

We will obey a valid court order or subpoena if these require us to provide the information that we store to law enforcement authorities or a court of law. We will only do so upon legal scrutiny and confirmation of the validity of such requirements in the country where we are deemed to provide operate.

Changes To Our Privacy Policy.

Applicable law and our practices change over time. If we decide to update our Policy, we will post the changes on our sites. We strongly encourage you to read our Policy and regularly check for any changes.

This policy is effective from 20th August 2022.